Doing business in emerging markets can be complicated. MEC helps companies orientate themselves in new markets through its understanding of local culture, language skills and contacts. By helping companies avoid potential pitfalls, MEC helps make the difference between a sound joint venture and an expensive mistake.

Local Partner Identification

Through its unique nexus of knowledge, MEC can identify the right agents or local partners for your business. When appropriate, MEC will perform the essential due diligence into proposed partners.
As an example: Diamond Market, a large US company, wanted to establish a jewellery wholesale and retail business in the Arab world. MEC undertook market research to define the value of the market and the major players and then recommended a short list of possible partners for a joint venture.

Market Entry Strategic Consulting

MEC’s international reach is often used by companies to complement their own management processes when researching new joint ventures.

As examples: Positioning in the Indian market a major US corporate had entered a joint venture in India. This was a new venture and MEC was engaged to provide a strategic study on how the US company could best position itself in the country both regionally and in the country as a whole.
Agency Problems MEC was brought in to advise a Czech manufacturing company on how to resolve problems arising from a mistake in which two agents had been appointed to act on an exclusive basis in an Arab country.

Marketing Services
MEC’s expertise in international marketing can help companies gain a winning edge.
As an example: Bahrain Exhibition Centre. MEC was appointed after a competitive tender to provide an international marketing strategy for the Bahrain national exhibition centre. The study forms the basis for the centre’s international marketing activities .Direct Marketing MEC provided direct marketing support for two US companies specialising in foreign currency forecasting to financial institutions in the Arab world resulting in several sales.